The sports business world is constantly in motion, and this week's roundup of moves, mergers, and partnerships is packed with game-changing news. From soccer leadership shifts to a major fast-food stadium deal, here’s what you need to know to stay ahead of the game.
⚽ United Soccer League Names Paul McDonough President & CEO
The United Soccer League (USL) has appointed Paul McDonough as its new President and Chief Executive Officer, effective June 1. McDonough will take the helm of the league's strategy, operations, and execution as the USL pushes forward with its long-term vision for professional soccer in the U.S. In a significant leadership transition, Alec Papadakis—who has led the USL for nearly two decades—will step into the role of co-chair of the USL Board, while BellTower CEO Kewsong Lee is elevated from vice chair to co-chair. This move signals a new chapter for American soccer's growth.
🏈 Cotton Bowl Athletic Association Names Dave Marmion as Next President & CEO
The Cotton Bowl Athletic Association (CBAA) has selected Dave Marmion as its next President and CEO, effective June 29. Marmion will lead the CBAA, the Goodyear Cotton Bowl Classic, and the Cotton Bowl Foundation. He succeeds Rick Baker, who retired after an impressive 38-year tenure. Marmion brings a wealth of experience from his nine years at the College Football Playoff, making him a natural fit to guide one of college football's most iconic events into its next era.
📊 Torey Korsunsky Promoted to Chief Business Officer at Novig
Torey Korsunsky has been elevated to Chief Business Officer (CBO) at Novig, a sports prediction market platform. In his new role, he will lead business strategy, growth, partnerships, and operational expansion. Korsunsky joined Novig in 2025 as Chief of Staff, where he quickly made an impact on strategic leadership and scaling the business. This promotion reflects the company's rapid growth in the sports tech space.
🍔 McDonald's and Chicago Fire FC Announce Stadium Naming Rights Deal
In a major move that blends sports and pop culture, McDonald's and the Chicago Fire Football Club have announced a naming rights partnership. The MLS club's new $750 million privately funded stadium—set to open in 2028—will be called McDonald's Park. This partnership not only brings a global brand to the pitch but also signals the growing commercial power of soccer in the United States.
Stay tuned for more updates on the people, partnerships, and products shaping the sports industry.