The biggest FIFA World Cup in history is almost here—and it's going to be unlike anything we've ever seen. For the first time, three nations—the United States, Canada, and Mexico—will co-host the tournament, and the field has expanded from 32 to a record-breaking 48 teams. That means more matches, more drama, and more unforgettable moments across 16 host cities from June 11 to July 19.
With so much at stake, coverage needs to be just as massive. Enter The Athletic, which is pulling out all the stops to bring fans the most comprehensive World Cup coverage ever. They're deploying over 100 journalists to cover all 104 games, producing everything from in-depth written analysis and video features to social media updates and podcasts. It's a logistical feat that matches the scale of the tournament itself.
At the helm of this ambitious project is Laura Williamson, editor-in-chief of The Athletic's UK newsroom and global soccer coverage. We caught up with her to get a behind-the-scenes look at what it takes to cover the world's biggest sporting event—and why fans of all stripes should tune in.
Why should someone check out The Athletic's World Cup coverage?
"I think we will have the most comprehensive coverage of the biggest soccer tournament," Williamson says. "We'll have more writers on the ground throughout the three host countries than any other outlet. We'll bring our unique expertise to dedicated soccer fans, telling them everything they need to know about whatever they care about."
But Williamson emphasizes that this World Cup isn't just for die-hard fans. "We're very conscious that this tournament is going to be the first experience of a beautiful game for so many people," she explains. "We really want to talk to them too, explain what's going on and why it matters, and lean into the fun of the tournament and its spectacle. We want to be there alongside newcomers to sports, holding their hands and guiding them through it."
That dual focus—catering to seasoned supporters while welcoming new fans—is what makes this coverage so special. "Hopefully that's a comprehensive package for people," Williamson adds. "We're hoping it's going to be a one-stop shop for whatever level of fandom you approach it with."
Whether you're a lifelong soccer enthusiast or just getting ready to experience your first World Cup, this tournament promises to be a cultural moment that dominates conversations everywhere. And with The Athletic's unmatched boots-on-the-ground reporting, you'll have a front-row seat to every goal, every upset, and every celebration.
So get your gear ready, mark your calendars, and prepare for a summer of soccer like no other. The 2026 World Cup is coming—and it's going to be epic.
