When Kelsea Lussier, along with her cousin Brittany Cowen and Brittany's husband Craig Cowen, took over Redline Athletics in Bedford, they had one clear mission: to build a space where young athletes don't just train—they thrive.

Since acquiring the facility, the new ownership team has been hard at work refining the programs and coaching philosophy to help athletes aged 8 to 18 develop a genuine, lifelong passion for fitness. It's not about pushing kids to specialize too early; it's about setting them up for success in whatever sport—or life path—they choose.

Redline's training sessions run weekday afternoons into early evenings and weekend mornings, offering a flexible schedule for busy families. What sets them apart? The focus isn't on any single sport. Instead, athletes get a well-rounded regimen blending speed, agility, strength, and flexibility training—skills that translate to any field, court, or mat.

The program is designed to be inclusive, welcoming everyone from absolute beginners to seasoned young competitors. Lussier notes that several regulars are homeschooled students, for whom these sessions double as a dynamic substitute for traditional gym class.

While the 9,000-square-foot facility has seen some upgrades, the real transformation, Lussier says, comes from the people. The new coaching staff places a premium on building genuine relationships with each athlete. "Connection comes first, then correction," Lussier explains. "We're focused on making sure the training is top-tier, but also that coaches are connecting with kids—not just correcting form."

For the new owners, this is a labor of love. They balance day jobs across state lines in Andover, Massachusetts, before heading to the Bedford facility in the late afternoon to join their coaches on the floor. It's a hustle that speaks to their dedication.

The journey to ownership started with a simple email. Brittany Cowen, whose three children were already training at Redline, learned about franchise opportunities. "They sent out emails asking if anyone was interested in opening a new location," she recalls. "We chatted with the owner, and they asked, 'How interested are you? Because we're looking to sell.'"

With three boys active in lacrosse, basketball, football, and wrestling, Brittany's passion for youth athletics was the spark. She quickly brought Kelsea and her husband, Craig, on board. Craig, who works in consulting, sees this as a chance to give back. "I grew up in a single-parent home in Haverhill, and I played a lot of sports—football, wrestling," he says. "I had great coaches and mentors who were huge in my development."

Craig, a former football player at Saint Anselm College, knows firsthand how powerful positive role models can be. Now, he and his family are paying it forward—one rep, one connection, one young athlete at a time.