FIFA President Gianni Infantino has made a bold—and rather quirky—offer to fans willing to spend big on World Cup final tickets. In a lighthearted moment at the Milken Institute Global Conference in Beverly Hills, Infantino joked that he would "personally bring a hot dog and a Coke" to anyone who purchases a final ticket for the eye-watering price of $2 million.

The comment comes amid ongoing criticism over the high cost of attending this summer's tournament, which runs from June 11 to July 19. While Infantino's hot dog delivery promise was clearly made in jest, it highlights the growing debate around ticket affordability. Some tickets on FIFA's official resale platform have been listed for five-figure sums, with four seats behind the goal for the final in New Jersey reportedly priced at nearly $2.3 million each.

Infantino was quick to defend the pricing structure, noting that inflated resale values don't reflect the actual cost of tickets. "If some people put tickets for the final at $2 million on the resale market, it doesn't mean the tickets cost $2 million—and it doesn't mean anyone will buy them," he explained. He also emphasized that ticket prices are consistent with other major sporting events in the United States, where reselling is a common practice.

To put things in perspective, Infantino pointed out that 25% of group stage tickets are available for under $300—a price he compared to attending a college game in the U.S. "And this is the World Cup," he added, underscoring the unique value of the experience. In a move to address fairness, FIFA has updated its resale platform so that World Cup matches in Toronto can only be sold at their original price, complying with local regulations in Ontario.

Whether or not anyone takes him up on his hot dog offer, Infantino's message is clear: the World Cup is a premium event, but there are still options for fans on a budget. And if you happen to have $2 million to spare, you might just get a personal delivery from the FIFA president himself.