FIFA President Gianni Infantino has made a rather unconventional offer to potential ticket buyers: he'll personally deliver a hot dog and a Coke to anyone willing to shell out $2 million for a World Cup final ticket.

The staggering price tag has drawn sharp criticism, but Infantino brushed off the controversy with a lighthearted pledge at the Milken Institute Global Conference in Beverly Hills. "If some people put on the resale market some tickets for the final at $2m, number one, it doesn't mean that the tickets cost $2m, and number two, it doesn't mean that somebody will buy these tickets," he explained. Still, he joked that if someone did take the plunge, he'd make sure they "has a great experience" by bringing the classic stadium snack himself.

The joke comes amid growing scrutiny over World Cup ticket pricing. On FIFA's official resale platform, multiple tickets have been listed for five-figure sums. Just last month, four seats behind the goal for the final at MetLife Stadium in New Jersey were listed at nearly $2.3 million each. That's enough to buy a luxury car—or a lifetime supply of hot dogs and Cokes.

Infantino has consistently defended the tournament's pricing structure, arguing it's in line with other major sporting events in the United States. "In the US, it is permitted to resell tickets as well," he said. "If you were to sell tickets at a price which is too low, these tickets will be resold at a much higher price." He pointed out that even at FIFA's prices, tickets still end up on the secondary market for more than double the original cost.

For fans worried about affordability, Infantino noted that 25% of group stage tickets are available for under $300. He compared that to the cost of attending a college game in the US, adding with a grin, "and this is the World Cup."

In a related move, FIFA recently updated its ticket resale platform to comply with Ontario's ban on selling event tickets above face value. That means World Cup matches in Toronto will now only be available at their original price—no hot dog delivery required.

Whether Infantino's offer was serious or just a playful pitch, one thing's for sure: at $2 million, that ticket better come with a whole lot of ketchup.