Reports that Saudi Arabia's Public Investment Fund (PIF) is ending its involvement with the controversial LIV Golf series by year's end have sent shockwaves through the sports world. This move raises a pressing question for tennis fans and industry watchers alike: is the sport of tennis next?

PIF's influence in tennis has grown significantly over the past five years. The fund is the current naming partner for the ATP and WTA world rankings, a constant presence throughout the grueling 11-month season. Its footprint extends to hosting major events, with plans for a new ATP Masters 1000 tournament in Saudi Arabia starting in 2028 and the high-profile, big-money Six Kings Slam exhibition. The WTA Finals have also been held in Riyadh since 2024, though that deal is set to conclude after the 2026 edition.

This influx of investment has not been without controversy, mirroring the debates seen in golf. The WTA's partnership, in particular, has faced staunch criticism from legends like Chris Evert and Martina Navratilova, who have questioned the decision in light of Saudi Arabia's human rights record concerning women.

For now, PIF's continued presence in tennis appears tied to the sport's ability to generate revenue and its surging popularity in the region, evidenced by sponsorships at premier events like Indian Wells. However, the potential exit from LIV Golf serves as a stark reminder that in the high-stakes world of sports investment, financial and political calculations can shift rapidly, leaving the long-term future of these partnerships uncertain.