The stage is set for a monumental Women's Six Nations. Fresh off England's historic home Rugby World Cup victory last year, women's rugby is riding an unprecedented wave of momentum. The sport surged to become the second most-watched women's sport in 2025, and that energy is now funneling directly into this championship.

The numbers tell a compelling story. Following the World Cup, the fanbase in the UK exploded, growing from 7.94 million to over 13.21 million supporters. The final itself was a landmark event, played before a record 81,885 fans and captivating a peak UK television audience of 5.8 million viewers.

This surge is translating into record-breaking demand for the Six Nations. Pre-tournament ticket sales have already shattered expectations, with all four home nations scheduling matches at their iconic national stadiums. The current attendance record of 58,498 is poised to fall immediately, with over 75,000 tickets sold for England's opening clash against Ireland at Allianz Stadium.

This growth isn't automatic, however. As RFU director of women's rugby Alex Teasdale notes, maintaining this momentum requires relentless effort to deliver an unforgettable experience for fans. The work of the Red Roses as ambassadors has been crucial in sustaining this exciting engagement.

The historic moments will continue beyond the opener. Scotland is preparing for a landmark event of its own, set to host its first-ever Women's Six Nations match at a packed Murrayfield next weekend, shattering its previous home attendance record.

With stadiums filling up like never before and a captivated global audience tuning in, this year's tournament is poised to be the biggest, most thrilling edition of the Women's Six Nations we've ever seen. The era of women's rugby has truly arrived.