It's a classic cautionary tale: when you've got a good thing going, why risk messing it up? In sports, as in life, greed often clouds judgment. We've seen it in movies—think Marty Supreme and his complicated relationship with Milton Rockwell—where desperation or the lure of more money leads to poor decisions. Now, the NCAA seems to be writing its own script, and the plot twist isn't a happy one.

Weeks ago, I wrote about Demond Williams Jr. and referenced the iconic rap acronym C.R.E.A.M.—Cash Rules Everything Around Me. By 2026, it might as well stand for "Cash Ruins Everything Around Me." The NCAA's decision to expand both the men's and women's basketball tournaments from 68 to 76 teams is the latest example. On the surface, more postseason basketball sounds great. But dig deeper, and it's clear this move is driven purely by financial gain, not by improving the game we love.

Let's be honest: March Madness is one of the most beloved postseasons in all of sports. It's electric, unpredictable, and far from broken. So why fix it? The answer is simple—money. More teams mean more fans buying tickets, more ad revenue, and more cash flowing in. But it won't make the tournament better. It won't revive the magic of Cinderella stories, especially now that the transfer portal has made those underdog runs even rarer. And it certainly won't add to the allure of March Madness. There's nothing to fix, so there's no need for change.

If the NCAA really wanted to improve the game, they'd look at the women's game—or practically every other basketball league in the world—and switch from two halves to four quarters. That would be a meaningful change. But greed often blinds us to what's actually needed.

This isn't just a college basketball issue. We've seen it across entertainment, too. Netflix and Disney+ killed password sharing, which was the very innovation that made streaming so revolutionary. And just two weekends ago, I sat through Wrestlemania 42, watching hours of ads interrupt the action—three ladder match entrances were skipped entirely for commercial breaks. It's the same story everywhere: when the numbers look good, the experience suffers.

So here's the takeaway for sports fans and apparel lovers alike: cherish the moments that are pure. Whether it's the thrill of a buzzer-beater or the comfort of your favorite game-day gear, don't let greed ruin a good thing. Keep your eyes on the court, not the bottom line.