When it comes to standalone windows and Sunday Ticket/RedZone, there's a delicate balance to strike

3 min read
When it comes to standalone windows and Sunday Ticket/RedZone, there's a delicate balance to strike

When it comes to standalone windows and Sunday Ticket/RedZone, there's a delicate balance to strike

At some point, expansion of the league will have to be considered.

When it comes to standalone windows and Sunday Ticket/RedZone, there's a delicate balance to strike

At some point, expansion of the league will have to be considered.

The NFL is walking a tightrope when it comes to its standalone windows and the beloved Sunday Ticket and RedZone packages. On one hand, it's fantastic to see the league trimming down the crowded 1:00 p.m. ET slate and giving fans more games in standalone windows—where you can really soak in the action without juggling a dozen other matchups. But here's the flip side: the more the NFL reduces Sunday afternoon games, the less value those volume-driven products like Sunday Ticket and RedZone hold.

Think back to when Sunday Ticket promised up to 13 out-of-market games every Sunday. That was a golden era when the league only had two prime-time slots: Sunday and Monday nights. Fast forward to today, and only two weekends—Week 2 and Week 3—still feature 13 Sunday afternoon games. The rest of the schedule tells a different story.

Starting in Week 4, the Sunday morning international slate kicks in, stealing a game from the afternoon. By Week 5, bye weeks begin, carving away one or two games each weekend—and in Week 11, that number jumps to three. By the time we hit Week 12 (Thanksgiving week), only nine Sunday afternoon games remain. And in Week 16 (Christmas week)? Just eight.

That's a serious hit to the value of both Sunday Ticket and RedZone, which thrive on the sheer volume of games. Fewer games mean less of that chaotic, action-packed frenzy that makes these products so addictive. So far, the league isn't sweating it. NFL Media executive V.P. and COO Hans Schroeder recently boasted that Sunday Ticket and RedZone posted their highest subscriber numbers and viewership ever in 2026. It's a testament to the sport's unstoppable popularity.

But here's the kicker: as standalone windows expand, the Sunday afternoon inventory will keep shrinking. And with an 18-game regular season looming (likely paired with an extra bye week), the math gets even trickier. Imagine 288 games spread across 20 weekends instead of 272 over 18—something's got to give. For now, the NFL is riding high, but fans and fantasy football enthusiasts should keep an eye on this delicate balance.

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