The Buffalo Bills haven't made any moves or comments suggesting they're looking to trade wide receiver Keon Coleman since Joe Brady took over as head coach. Yet, the third-year receiver's name keeps popping up in trade rumors—and for good reason.
Our friends at TurfShowTimes, the Los Angeles Rams site, recently highlighted Coleman in their "trade targets" series, asking: "Coleman has yet to break out in Buffalo, but could he change that in Hollywood?" It's a fair question for a player who's shown flashes but hasn't fully delivered on his promise.
The article breaks down Coleman's first two seasons in Buffalo, including the media buzz that followed the Bills' season finale. The conclusion? The Rams could offer Coleman a fresh start without the pressure of being "the guy." Playing behind stars like Cooper Kupp and Davante Adams, he'd have time to develop as a WR2 or WR3—a role that's helped many players build long careers.
"There's zero guarantee Coleman breaks out with the Rams," the piece notes, "but he'd be in a place more willing to be patient. He's on borrowed time in Buffalo, so the Bills will trade him if the right offer comes along."
While this is all hypothetical for now, let's dive into what a realistic trade package might look like. To get a sense of the market, we've looked at recent trades involving first- and second-round receivers moved before or during their third NFL seasons.
For comparison: Jahan Dotson went from the Commanders to the Eagles in 2024 for a third-round pick and two seventh-rounders (with Washington also sending a fifth-round pick). Marquise "Hollywood" Brown fetched a first-round pick when he moved from the Ravens to the Cardinals in 2022.
Given Coleman's draft pedigree (second round, 2023) and his inconsistent production, a trade package likely falls somewhere in between—perhaps a mid-round pick with some conditional upside. For a team like the Rams, looking for a young, physical receiver to round out their depth chart, it could be a low-risk, high-reward move. For the Bills, it's about maximizing value for a player who might not fit their long-term plans.
Whether this deal actually happens remains to be seen, but it's a storyline worth watching as the offseason heats up.