You might wonder how a club like Como, in only its second season back in Serie A, is suddenly sitting fourth and challenging for the Champions League. The answer lies in a unique blend of location, ambition, and a revolutionary blueprint they call the 'Disney' model.
Nestled on the shores of its stunning namesake lake, Como has long been a magnet for the global elite, from Hollywood stars like George Clooney to football royalty like Javier Zanetti and Jose Mourinho. Yet, for all its tourist appeal, the city's historic football club languished for decades, plagued by instability and financial woes. That all changed in 2019.
The club's fortunes were transformed when it was purchased by the Djarum Group, the Indonesian conglomerate led by the billionaire Hartono brothers. With immense resources and a clear vision, the new ownership set out to build something extraordinary, leveraging the city's incredible allure as a global destination.
This is where the 'Disney' model comes in. The idea is to create more than just a football team; it's about building a holistic entertainment and lifestyle brand. Imagine a world-class football experience set against the backdrop of one of Italy's most picturesque locations, complete with a renovated, iconic stadium steps from the lake. The goal is to attract fans and visitors for the total experience, much like a theme park destination.
Ambition on the pitch has matched this grand vision. Backed by significant investment—including a $100+ million spend in the summer of 2025—Como has assembled a exciting squad blending experienced pros with top young talent. Guiding this project is manager and part-owner Cesc Fàbregas, whose football intellect and minority stake, shared with Thierry Henry, symbolize the club's modern, forward-thinking approach.
This Sunday, the project faces its biggest test yet: a showdown against league-leading Inter Milan. It's a match that encapsulates Como's remarkable rise. From a club once defined by bankruptcy to one now reshaping Italian football culture with a bold, entertainment-driven model, Como is proving that with the right vision, even the most beautiful settings can produce seriously beautiful football.