NBA legend Carmelo Anthony is pushing for a major shift in how players communicate after games—and it involves swapping press conferences for live streams.

For years, post-game media sessions have been the standard, but Melo believes the game has changed. "Why give a press conference to a company? When I'm my own IP, I can go do my own press conference," the 10-time All-Star said on the "7PM in Brooklyn" show. "Streaming is the new press conference."

Anthony's argument taps into a growing trend across sports. UFC stars like Max Holloway and Renato Moicano are already active streamers, while boxing champion Ryan Garcia has built a massive following through live broadcasts. In the NBA, players like Jaylen Brown and Scottie Barnes are using streams to showcase their personalities and control their narratives directly.

"Nobody wants to sit in a room and answer questions from five, six, seven reporters," Melo explained. "They want to get to the nitty gritty, face to face with followers who are actually watching. Those are the people asking real questions."

It's a bold vision, but not without complications. Traditional press conferences are carefully managed environments, shaped by PR teams and league rules. Streams offer freedom, but that freedom can backfire—as Brown recently learned when his off-the-cuff comments about Joel Embiid and NBA officiating created headlines.

There's also a business side. Press conferences are part of the media ecosystem that broadcasters pay billions for, especially when live rights depend on player availability. Replacing them with streams could disrupt that model entirely.

Still, Anthony's perspective reflects a broader shift: athletes are no longer just players—they're their own brands, their own networks. And for a generation raised on direct connection, the press conference might be the next tradition to get streamed out of existence.