Dusan Vlahovic's future at Juventus is hanging in the balance as contract talks stall, with the Serbian striker keeping his options open and eyeing potential moves to two European giants. With his current deal set to expire in less than two months, the 26-year-old forward is in no rush to commit to the Bianconeri, believing he could secure a more lucrative offer elsewhere.
Recent negotiations have seen Vlahovic's father, Milos, take the lead in discussions with Juventus, replacing agent Darko Ristovic. However, an agreement remains elusive, leaving the door wide open for alternative scenarios. This uncertainty comes despite Vlahovic's impressive return from injury on Sunday, where he scored a stunning free kick against Hellas Verona. While the goal only secured a disappointing draw for Juventus, it underscored his importance to the team—especially as fellow strikers Jonathan David and Lois Openda have struggled to make an impact.
According to La Gazzetta dello Sport, Vlahovic is playing hardball in negotiations. Currently the highest-paid player in Serie A with a yearly net salary of €12 million, he's been offered a significant pay cut to just €6 million per season under Juventus's new wage ceiling. That gap in valuation has prompted the Serbian to explore his options.
The report identifies Barcelona and Bayern Munich as the most likely destinations for Vlahovic. At Camp Nou, he could be groomed as the long-term successor to Robert Lewandowski, whose own contract is also expiring. Meanwhile, in Germany, Bayern Munich are searching for a reliable backup to Harry Kane—someone who can also partner with the England captain when needed. The Bundesliga champions had loaned Nicolas Jackson from Chelsea for this purpose last summer, but the move proved underwhelming, and Jackson is set to return to Stamford Bridge.
With a new round of negotiations between Juventus and Vlahovic expected in the coming weeks, the striker's market is heating up. For now, the Serbian star is keeping his options open, and the next move could reshape the landscape of European football.