The 2026 World Cup is shaping up to be a major letdown for the United States and FIFA—and the latest news on hotel bookings is proof. With just over a month until kickoff, the buzz around the tournament feels more like a whisper, and a troubling report explains why.

According to Forbes, roughly 80% of hotels in 11 U.S. host cities are seeing bookings far below expectations. Some hoteliers are even calling it a "non-event," with reservations tracking at normal summer levels. Cities like Kansas City, Boston, Philadelphia, San Francisco, Seattle, Los Angeles, and New York (technically New Jersey, where the final will be held) are all affected. Even the venue for the championship game is seeing only typical summer demand. Yikes.

So, what's behind the lack of enthusiasm? It's a perfect storm of obstacles. Ticket prices are sky-high, tailgate options are limited at some stadiums, and certain cities are even charging extra for public transit. Add in expensive flights, pricey lodging, and the cost of meals and activities, and the total trip becomes a financial burden for many fans. International visitors face even steeper travel costs.

The economic impact? A report from Oxford Economics says the World Cup will generate some GDP growth in leisure and hospitality, but it won't make a major dent in overall jobs or economic gains this year. For a tournament that was supposed to be a showcase for American soccer, the current outlook feels more like a missed opportunity than a celebration.