Fresh off a Masters appearance that stirred up plenty of conversation, Travis and Jason Kelce are already lining up their next big golf moment. The dynamic duo announced on their New Heights podcast that they're bringing their signature energy to the PGA Championship—and this time, they're doing it with some serious local flair.

The PGA Championship is heading to Aronimink Golf Club in Philadelphia this year, and Jason Kelce is making sure the city's sports spirit is front and center. "We are selling some merch there that is centered around the PGA Championship, raising money for the foundation," the former NFL star shared, after his younger brother Travis teased the big reveal. "Excited to don some of this gear."

Golf fans hitting up Aronimink can expect to find Jason's Underdog Apparel at a dedicated pavilion, while the PGA Shop will roll out a full lineup of Philadelphia-themed gear. It's a smart play that ties the region's deep sports roots to the fairway—and for Jason, who has become one of Philly's most beloved sports figures, it's a natural fit.

Of course, Travis Kelce is no stranger to the golf scene. The Chiefs tight end has teed it up with the likes of Scottie Scheffler and Brooks Koepka, and famously teamed up with Patrick Mahomes to take down Stephen Curry and Klay Thompson in The Match. On the podcast, Jason gave his brother the edge on the course, but admitted his own game isn't too shabby either. He played in the Truist Pro-Am in Philly last year and even co-owns Sullivan County Golf Club.

But not everyone has been thrilled with the Kelce brothers' golf cameos. Jason drew some heat during the Masters for his on-course reporting at the Par 3 Contest, with critics arguing his high-energy football persona clashed with Augusta's quiet traditions. Many saw it as a forced commercial move by ESPN. Still, the brothers aren't letting the backlash slow them down—and with the PGA Championship on the horizon, they're ready to trade the green jacket for some Philly pride.