Trackhouse team owner Justin Marks: MotoGP must take risks to grow in the US

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Trackhouse team owner Justin Marks: MotoGP must take risks to grow in the US

Trackhouse team owner Justin Marks: MotoGP must take risks to grow in the US

Trackhouse MotoGP team owner Justin Marks gives his input on the championship’s development plans, its current place in the US and his squad’s plans for the future

Trackhouse team owner Justin Marks: MotoGP must take risks to grow in the US

Trackhouse MotoGP team owner Justin Marks gives his input on the championship’s development plans, its current place in the US and his squad’s plans for the future

As the owner of the only American team on the MotoGP grid, Trackhouse Racing's Justin Marks brings a unique and ambitious perspective to the championship's future. Now in his third season, Marks is looking beyond the track, focusing on how to unlock MotoGP's massive potential, particularly in the crucial US market.

Marks believes the key to growth lies in bold, decisive action. He sees MotoGP as an unparalleled live spectacle—the raw speed, agility, and bravery of the riders is something that needs to be experienced firsthand. The challenge, and the opportunity, is getting it in front of new audiences. "I consider myself aggressive when I see opportunities," Marks stated. "You have to go after them without being afraid to fail. Historically, racing series can be slow to change. We need to encourage risk-taking."

This philosophy of aggressive growth is why Marks is optimistic about Liberty Media's involvement. The new commercial rights holder brings significant resources and a proven track record from Formula 1. Marks sees them as strategic partners capable of accelerating MotoGP's expansion. "They've invested for a reason," he noted, suggesting that Liberty's deep understanding of global sports marketing could be the catalyst MotoGP needs.

For fans, especially those in North America, this signals an exciting era ahead. A more prominent and accessible MotoGP could mean more races, enhanced broadcasting, and a deeper connection with the sport's incredible athletes. As the landscape evolves, teams like Trackhouse are positioning themselves at the forefront, ready to ride the wave of this new chapter in two-wheeled racing.

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