Even a season hampered by injury couldn't slow down the Stephen Curry phenomenon. Despite playing only 43 games, the Golden State Warriors' iconic guard has once again claimed the top spot on the NBA's list of best-selling jerseys for the 2025-26 regular season, proving his enduring appeal transcends the court.

The annual ranking reveals the usual constellation of superstars, a testament to fans' passion for representing their favorite players. This loyalty is further fueled by the league's ever-expanding wardrobe, as most teams now rotate through four or five distinct uniform editions each season, keeping merchandise fresh and demand high.

Here’s a look at the players who dominated the jersey sales charts this past season, showcasing the powerful blend of star power, team success, and personal brand that drives the NBA's apparel market.