When it comes to jersey sales, Caitlin Clark isn't just leading the WNBA conversation—she's crashing the NBA's biggest party. The latest rankings since 2024 show her No. 22 Indiana Fever jersey sitting at No. 2 overall, slotting in right behind Stephen Curry and ahead of LeBron James, Luka Dončić, and Victor Wembanyama. That's not just impressive; it's a commercial earthquake.
Think about the company she's keeping. LeBron has been a global icon for over two decades. Dončić commands a massive international following. Wembanyama entered the league as a once-in-a-generation prospect. And yet Clark, still early in her WNBA career, has outsold them all. The only name above hers is Curry, the greatest shooter in NBA history and a brand unto himself.
What makes this even more remarkable is the context. Curry, LeBron, Dončić, and Wembanyama all benefit from the NBA's massive global machine—television deals, international marketing, and decades of built-in fandom. Clark has reached this level while playing in a league with a smaller commercial platform. Her No. 22 jersey has become a must-have item, driven by a college following that shattered viewership records and a rookie season that turned Fever games into national events.
Her draft jersey sold out in under an hour and became one of Fanatics' fastest-selling draft jerseys ever. That momentum carried straight into her first WNBA season, with road arenas packed full of Clark jerseys and player-specific merchandise seeing a massive spike across the league. It's not just about Indiana Fever fans anymore—her appeal has crossed into broader basketball culture.
This ranking is another sign that Clark's stardom has reached NBA-level territory. While her on-court impact is undeniable, her off-court influence is rewriting the playbook for how women's basketball merchandise is measured. For a player whose career is just getting started, that's a statement that echoes far beyond the box score.
