The WNBA is leveling up its game—and its footwear. In a major move just ahead of the league's historic 30th season, Skechers has been announced as an official partner of the WNBA, marking a significant milestone for both the brand and women's professional basketball.

This partnership comes as no surprise to fans who've been watching the court closely. Already, three standout players—Jackie Young, Rickea Jackson, and Kiki Iriafen—have been repping Skechers as brand ambassadors, bringing their unique style and performance to the hardwood in the brand's signature sneakers.

For Young, the partnership feels like a natural fit. "For me, it's all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season," she shared. "This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can't wait to see more players in the S on the court soon."

Jackson echoed that sentiment, emphasizing the brand's commitment to athlete input. "The Skechers team constantly checks in with me for feedback and ideas, so they've been a great partner for me as a player and I know they'll be a fantastic partner for the league. And of course I love the shoes—they look and feel great on the court. It is only a matter of time until more players will start to catch on."

For Iriafen, who joined the Skechers family ahead of last year's draft, the partnership represents something bigger. "When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall. From design to promotion, they truly prioritize the needs of female athletes and now that they're partnered with the W, the possibilities are limitless."

As the WNBA prepares to tip off its landmark season, this partnership signals a new era of support for women's basketball—one where comfort, performance, and style come together on the biggest stage. Whether you're hitting the court or cheering from the stands, it's clear: the S is making its mark.