The WNBA has just scored a landmark victory, dramatically expanding its media rights deal to an unprecedented $3.1 billion over 11 years. This game-changing agreement, confirmed by a source familiar with the negotiations to Front Office Sports, represents a massive leap forward for the league. The new deal includes powerhouse partners like Disney (ABC/ESPN), NBCUniversal (NBC/Peacock), Amazon (Prime Video), Paramount (CBS), Scripps (Ion), USA Sports (USA Network), and NBA TV.

To put this into perspective, the average annual value now sits at an impressive $281 million—that's roughly 6.5 times the previous deal's $43 million per year. This surge in value reflects the WNBA's explosive growth in popularity and viewership over recent seasons. The league had already been building momentum by adding CBS, Scripps, and Amazon as partners in the last few years, which pushed total media revenue to around $60 million last year. Now, with this historic deal, the WNBA is positioning itself as a major player in the sports media landscape, offering fans more access and visibility than ever before.