The North Face is taking U.S. Ski & Snowboard athletes to the next level with a bold new look. Announced May 12, this exciting partnership will outfit athletes across all 11 disciplines—from Alpine skiing to snowboarding—through 2034. That means every competitor, coach, and staff member will be decked out in top-tier gear for the Olympics, Paralympics, World Cup events, world championships, and training camps.

Think competition outerwear, base layers, accessories, and bags designed for peak performance. And the best part? Many of these pieces will also be available online and in stores, so you can gear up like the pros.

Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard, calls this a "generational opportunity" to elevate the sports. Partnering with an American brand based in Denver feels especially right with the 2034 Winter Games heading to Utah. But the real win? Finding a partner that can handle the federation's massive growth.

With over 270 athletes across disciplines like freeski, aerials, moguls, and Para snowboard, U.S. Ski & Snowboard is now the largest contingent at the Milano Cortina Olympics. One apparel partner simplifies logistics—from sizing to supply—so athletes can focus on those marginal gains that make all the difference.

Whether you're chasing podiums or powder, this partnership means world-class style and performance are coming your way.