Even in a season defined by injury and the rise of new superstars, Stephen Curry's star power remains unmatched. The Golden State Warriors guard, limited to just 43 games in the 2025-26 campaign, has once again topped the NBA's jersey sales list, the league announced Monday. This achievement underscores his enduring global appeal, proving that fan loyalty transcends a single season's setbacks.

Curry's hold on the top spot is particularly notable given the historic performances of his peers. Dallas Mavericks superstar Luka Dončić, now in his first full season with the Los Angeles Lakers, delivered another MVP-caliber year, finishing second in jersey sales. Meanwhile, San Antonio Spurs phenom Victor Wembanyama, who solidified his status as the league's most electrifying young talent with a legitimate MVP push, landed at No. 4. His placement signals a superstar in the making, poised to dominate both the court and the sales charts for years to come.

The list reflects a fascinating blend of established legends and ascending stars. New York Knicks' floor general Jalen Brunson, the engine behind the team's continued resurgence, claimed the No. 3 spot. And in a testament to his timeless influence, the legendary LeBron James rounded out the top five, proving his commercial power endures deep into his storied career.

This individual success translated to a major team victory as well. Fueled by their passionate fanbase and on-court success, the New York Knicks led the NBA in overall team merchandise sales for the 2025-26 season, edging out the ever-popular Los Angeles Lakers. It's a clear sign that the energy in Madison Square Garden is resonating far beyond the boroughs, making the Knicks' iconic blue and orange a must-have across the league.