Fresh off the electrifying success of their Youth Carnival in Shanghai, Italian football giants Juventus brought their iconic black and white stripes to the heart of China once more. From April 10th to 12th, 2026, the vibrant city of Chengdu was painted in Bianconeri colors for a spectacular three-day celebration of sport, culture, and community.
The event was supercharged by the special appearance of Juventus legend Claudio Marchisio. The midfield maestro immersed himself in the festivities, meeting legions of passionate fans and participating in the weekend's activities, creating unforgettable moments for the Chengdu faithful.
The epicenter of the action was the Chengdu IFS – Heritage Plaza, a perfect fusion of historical charm and modern energy in the bustling Chunxi Road district. Inside the immersive Juventus Park pop-up, fans embarked on a journey through the club's storied heritage. Through dynamic zones created with partners like adidas, Jeep, Ganten, and Daka, the spirit of Juventus came alive, blending elite sport with contemporary lifestyle and culture.
Attendees dove into interactive experiences with an Interactive Stamp Card, collecting stamps at various activations to unlock exclusive prizes and unique encounters. A landmark moment for Asian fans was the debut of the iconic Juventus team bench as a central storytelling piece. This powerful symbol of the club's heritage and competitive fire was featured in a brand event in Asia for the very first time, offering a tangible connection to the hallowed grounds of the Allianz Stadium.
Beyond the pop-up, the action continued on the pitch at the Jinpeng Football Center. There, the Ganten China Bianconeri Football Tournament kicked off, featuring fierce competition between teams from Juventus Official Fan Clubs across the nation, showcasing the deep-rooted passion for the club throughout China.
More than just an event, the 2026 Juventus Park in Chengdu was a vibrant statement. It demonstrated a club deeply rooted in a glorious history, yet constantly evolving and passionately engaging with its global family of supporters, from seasoned fans to the next generation.