The WNBA's landmark new media era is bringing some serious star power to the broadcast booth. As the league tips off its massive 11-year, $2.2 billion media rights deal, fans can look forward to hearing fresh perspectives from two of the game's most recognizable figures: Sophie Cunningham and Sue Bird.

In a unique move, current Phoenix Mercury guard Sophie Cunningham will balance her on-court duties with a new role in the studio. The seven-year veteran announced she'll be part of USA Network's WNBA coverage this season, contributing analysis when her playing schedule allows. This makes Cunningham the only active WNBA player currently slated for national broadcast commentary, following a path similar to the NBA's Draymond Green. She's no stranger to the mic, having previously done studio work for the Phoenix Suns and hosting her own WNBA podcast, "Show Me Something."

Meanwhile, a legend returns to the airwaves. Hall of Famer Sue Bird, whose basketball IQ is as legendary as her playing career, will bring her insights to NBC's studio coverage. Bird's deep involvement in the sport—from her role as managing director of USA Basketball to being a minority owner of the Seattle Storm—gives her a panoramic view of the game. Her addition signals a commitment to having elite basketball minds breaking down the action.

This dual hiring highlights the WNBA's growing cultural footprint and the value of current and former players' voices. As the league expands to 44 games and welcomes the new Toronto Tempo, having analysts like Cunningham, who lives the current grind, and Bird, who has seen it all, will provide fans with unparalleled depth of coverage. The 2026 season is shaping up to be a showcase not just of elite athleticism on the floor, but of compelling conversation off it.