The Jacksonville Jaguars found a way to steal attention during the NFL schedule release, and it had very little to do with football.
In the team’s schedule reveal video, former Clemson quarterback Trevor Lawrence appeared to be getting a dramatic haircut, immediately sending fans into a frenzy online. With Lawrence sitting in a barber chair and the video carrying the title “The Cut,” many viewers believed the Jaguars quarterback had finally moved on from the long hairstyle that became closely tied to his rise from Clemson star to NFL franchise quarterback.
The reaction was immediate across social media, especially from Clemson fans who have associated Lawrence’s look with some of the biggest moments in program history, including the Tigers’ national championship run and his rise to becoming the No. 1 overall pick in the NFL Draft.
As the video continued circulating online, fans began noticing signs that the haircut was not real. Several screenshots appeared to show what looked like a wig line near the back of Lawrence’s neck, confirming the entire moment was part of Jacksonville’s plan to generate attention around its schedule release.
The strategy worked perfectly. Instead of focusing strictly on opponents and game dates, much of the conversation centered around Lawrence’s appearance and the viral reaction that followed.
While the Jaguars succeeded in creating one of the more talked-about schedule release videos of the night, Clemson fans can relax knowing Lawrence’s signature hair is still very much intact.
Here’s a look at how social media reacted to Trevor Lawrence’s fake haircut.
Trevor Lawrence revealed he wore a wig for the Jags schedule release video 😅 pic.twitter.com/y9AhBptoBV
No need to wig out!Grab tickets now: https://t.co/EpEGvYmb92 pic.twitter.com/7Vj5ulHtOV
The #Jags’ entire schedule release is literally Trevor Lawrence getting a major haircut… and it’s perfect! 💈🫶(🎥 @Jaguars) https://t.co/fEmYKFtphk pic.twitter.com/yNDM0lRQP0
The flow is officially gone 😭Trevor Lawrence gets a haircut for the Jaguars' 2026 schedule release 🤯 pic.twitter.com/SSMRYsBPFJ
𝑩𝑹𝑬𝑨𝑲𝑰𝑵𝑮:Jaguars QB Trevor Lawrence CUT HIS HAIR.Jaguars cut his hair for their schedule release video... pic.twitter.com/PomW1tgo9H
— Polymarket Football (@PolymarketBlitz) May 15, 2026
Trevor Lawrence has short hair for the first time in over a decade 🤯Lawrence got his hair cut for the Jacksonville Jaguars schedule release video that was released earlier this evening (SWIPE)After finishing top three for the MVP award in 2025, could this new haircut take… pic.twitter.com/Bu3J9cCt4X
🚨Trevor Lawrence revealed he wore a wig for the Jags schedule release video pic.twitter.com/a1Cx3FAiOo
New season, new cut for Trevor Lawrence 😱 💈 pic.twitter.com/YP0TA8vLQ3
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This article originally appeared on Clemson Wire: Reactions to Trevor Lawrence, Jacksonville Jaguars haircut joke video