The Seattle Seahawks are officially on the market, and the race to own the reigning Super Bowl champions is heating up. According to NFL insider Albert Breer of Sports Illustrated, two names have consistently emerged as frontrunners: Boston Celtics limited partner Aditya Mittal and Canadian billionaire Steve Apostolopoulos.

News of the sale first broke last week, with ESPN’s Seth Wickersham reporting that interest in the franchise has been surprisingly tepid. "It’s soft," one unnamed team owner told Wickersham, while another executive noted, "There isn’t as much action as there was with Denver and Washington."

But don’t mistake a slow market for a lack of appeal. Breer attributes the subdued interest to the skyrocketing price tags of NFL franchises, which have narrowed the pool of potential buyers. The Seahawks, after all, are coming off a Super Bowl victory and boast a young, talented roster built for sustained success. In a more affordable landscape, suitors would be lining up.

Despite the current "soft" market, it’s not a question of if the Seahawks will sell—it’s when. For fans and collectors alike, this is a historic moment for one of the NFL’s most exciting franchises, and the next chapter promises to be just as thrilling as the last.