Rockstar Energy is making a high-octane return to NASCAR, announcing a partnership with 23XI Racing star Tyler Reddick. The energy drink brand will serve as the primary sponsor for Reddick's iconic No. 45 Toyota Camry in select races during the 2026 NASCAR Cup Series season, including the high-speed spectacle at Talladega Superspeedway.

This move adds another major player to 23XI Racing's impressive sponsorship portfolio, which already includes Monster Energy on Riley Herbst's No. 35 car. The team, co-owned by Michael Jordan and Denny Hamlin, now boasts two powerhouse energy drink brands, highlighting its growing influence and competitive appeal in the garage.

For Rockstar, the timing couldn't be better. Reddick is in the midst of a historic start to the 2026 season, having already captured the crown jewel Daytona 500 and following it up with two more victories. This dominant performance has positioned him as a clear championship favorite, making his No. 45 car a premium marketing platform. Rockstar is effectively hitching its wagon to the hottest driver in the sport, aligning its brand with winning performance and relentless energy—a perfect fit for the NASCAR fanbase.