The NFL is taking its show Down Under in a big way for the 2026 season opener, and streaming giant Netflix is set to be the exclusive broadcaster for the historic event. According to a report from The Athletic, the Week 1 matchup between the San Francisco 49ers and Los Angeles Rams will be played in Australia and televised live on Netflix.
This marks a significant milestone for the streaming platform, which continues to expand its sports portfolio. The 49ers-Rams game will be the third NFL contest streamed by Netflix in 2026, joining the two Christmas Day games already on the schedule.
The move aligns perfectly with Netflix's aggressive push into live sports broadcasting and major event coverage. With the NFL reportedly redistributing four games it recently acquired from ESPN between Netflix and YouTube, the streaming service is positioning itself to handle even more high-profile matchups in the future.
Here's how the 2026 NFL season's opening week shapes up: The very first game of the season will air on NBC on Wednesday, September 9, while this Australia-based showdown between two NFC West rivals will follow as the second game of the year—streaming exclusively on Netflix.
And that's not all the NFL has planned for 2026. The league is also expected to debut its first-ever Thanksgiving Eve game, adding yet another primetime spectacle to an already packed calendar. For fans of the 49ers and Rams, this international clash promises to be a unique way to kick off the season—and a reminder that the NFL's global reach is only getting stronger.
