Fresh threads are on the horizon in Los Angeles. The Rams have officially pulled back the curtain on a refined brand identity and updated uniform set, marking the next chapter in the franchise's visual story as they gear up for the 2026 season and their second decade back in Southern California.
This isn't a complete overhaul but a strategic evolution, building upon the foundation laid during their 2020 rebrand. The focus is on a cleaner, more modern aesthetic that sharpens the iconic elements Rams fans know and love. As Chief Marketing Officer Kathryn Kai-ling Frederick stated, the goal is to "elevate what already defines us while carrying our history forward."
You'll notice the updates right away. The classic "LA" monogram logo has been simplified with a solid finish, ditching the previous gradient after fan feedback. The Ram head logo gets a bolder, more aggressive treatment, and the signature horn motif now features a sharper, more defined point—perfect for a team known for its relentless charge.
The new uniforms follow the same philosophy of refined clarity. Gone are the gradient numbers and pant striping, creating a sleek, unified look. A key addition is a new set of white primary pants, joining the existing royal and vibrant "Sol" yellow options. This gives the team more flexibility for dynamic uniform combinations on game day, allowing them to mix and match for a fresh look each week.
Fans won't have to wait long to see the new kits in action. The updated royal and white uniforms will debut immediately, with two additional surprise designs slated for reveal later this summer. In a move that honors tradition, one of the most iconic elements in sports remains untouched: the legendary horned helmet. Its timeless design stays, now featuring updated 3D bumper logos for a modern touch.
Other thoughtful details include the expansion of the modern horn sleeve pattern across both primary jerseys and a redesigned neck tag featuring the "Sol" monogram—a subtle nod to the team's deep connection with the Los Angeles sun and spirit. This refresh arrives at a perfect time, as SoFi Stadium and the city of Los Angeles prepare to host a global spotlight of major sporting events, ensuring the Rams look sharp for the world stage.