The Los Angeles Rams are bringing a serious dose of nostalgia to the NFL offseason, masterfully blending sports and pop culture. In a brilliant marketing move, the team has released a draft campaign video titled "Thursday," a direct and loving homage to the iconic 1995 comedy film "Friday."

Starring O’Shea Jackson Jr. and Destin Tucker—the sons of the original film's stars, Ice Cube and Chris Tucker—the 3.5-minute spot cleverly reimagines the classic movie's vibe. It features Rams players like Jared Verse, Byron Young, and Kevin Dotson, alongside celebrities including Terry Crews, Big Boy, and YG, creating a perfect crossover event for sports and movie fans alike.

Shot at the original "Friday" house in Los Angeles, the video is packed with comedic callbacks and character references. It’s more than just an ad; it’s a celebration of LA culture. As Rams CMO Kathryn Kai-ling Frederick stated, the project aims to honor the city's creativity and global influence, using a beloved cultural touchstone to build excitement for the 2026 NFL Draft coming to LA.

This campaign shows the Rams aren't just building a team on the field—they're expertly building fan connection off it. By tapping into a generational classic, they've created a unique and engaging bridge to one of the NFL's biggest future events, proving that the hype for the draft starts years in advance.