Get ready for a blast from the past at WeatherTech Raceway Laguna Seca, where the IMSA championship's fourth round is set to deliver a heavy dose of nostalgia. Porsche Penske Motorsport is joining the throwback trend with a stunning tribute that connects modern endurance racing to a pioneering tech giant.
Both factory Porsche 963 entries will don a retro Apple Computer livery, celebrating two major milestones: 75 years of Porsche Motorsport and 50 years of Apple. The design pays homage to a customer Porsche 935 K3 that roared through the 1980 season, including a memorable run at the 24 Hours of Le Mans. It's a fitting nod to a partnership that began when a Porsche race car first carried the Apple logo on track.
"We've enjoyed a longstanding relationship with Porsche, going back to 1980 when a Porsche race car first carried the Apple logo," said Oliver Schusser, Vice President of Apple Music, Sports, and Beats. "That moment marked the beginning of a shared passion for innovation and creativity that continues to define our collaboration today. As Apple celebrates its 50th anniversary, we're proud to once again partner with Porsche on a design that pays tribute to that original 1980 livery."
The connection between these two icons runs deep. Thomas Laudenbach, Vice President of Porsche Motorsport, highlighted the parallel journeys: "What began with the debut of the Porsche 911 at the 1963 IAA Motor Show is mirrored by the Apple Computer: both are icons that stand for innovation and continuous development by experts in Zuffenhausen, Weissach, and Cupertino. This is particularly true of Porsche Motorsport, where innovations have been created since 1951 under the highest competitive demands."
The choice of Laguna Seca as the stage for this throwback is no coincidence. The iconic Northern California track sits just 80 miles from Apple Park, the tech giant's global headquarters. It's also a hallowed ground for Porsche fans, having hosted the last four Porsche Rennsport Reunions—the largest ticketed gathering of Porsche enthusiasts worldwide. At the seventh edition in 2023, the brand unveiled a limited track racer, further cementing the circuit's place in Porsche lore.
For fans and collectors, this livery is more than just paint—it's a story of innovation, speed, and collaboration that spans decades. Keep an eye on the grid at Laguna Seca for a look that bridges the golden era of endurance racing with the cutting-edge spirit of today.
