PHOENIX — Amid the chaos of the NBA Playoffs, another topic has captured the attention of Phoenix Suns fans — and, in some cases, left them surprised.
Apr 17, 2026; Phoenix, Arizona, USA; Phoenix Suns fans in the crowd cheer the shot of guard Jordan Goodwin (23) against the Golden State Warriors during the play-in rounds of the 2026 NBA Playoffs at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
DraftKings recently released a map of the United States showing the most popular NBA team in each state. The Suns, unsurprisingly, topped Arizona. Neighboring New Mexico also listed Phoenix as its most popular team, a result that drew little reaction given its proximity and lack of an in-state franchise.
It was Alaska, however, that drew the most attention.
Despite the significant geographic distance, the map identified the Suns as the most popular NBA team in the state. Other franchises, including the Portland Trail Blazers, are located considerably closer to Alaska, making Phoenix’s presence there an unexpected result.
The finding sparked conversation among fans, particularly online, where the idea of a desert-based team gaining traction in one of the coldest regions in the country became a source of humor and curiosity.
Feb 1, 2026; Phoenix, Arizona, USA; Phoenix Suns fans in the crowd cheer against the Los Angeles Clippers in the second half at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
The addition of a more distant fan base reflects the franchise’s expanding reach. With three states identifying the Suns as their top team, the results point to a level of popularity that extends beyond regional boundaries.
Phoenix has long been the center of the Suns’ identity. But in places such as New Mexico and Alaska, support for the team appears to run just as deep, even from afar.
Suns guard Devin Booker (1) greets fans after a win against the Clippers during a game at the Mortgage Matchup Center on Nov. 6, 2025. © Patrick Breen/The Republic / USA TODAY NETWORK via Imagn Images
As attention remains fixed on Phoenix during the playoffs, the map offers a clearer picture of how widespread that support has become — including in places few might expect.
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