Formula 1's big move to Apple TV is already paying off—and fans are loving it. Liberty Media CEO Derek Chang confirms that the switch from ESPN to Apple's streaming platform has been a smooth ride, with no "outlash" from the U.S. audience.

Since Apple took the wheel earlier this year, the partnership has been all about giving fans more access and using Apple's tech muscle to grow the sport. The Miami Grand Prix was the first U.S. race under the new deal, following early-season events in Australia and Asia that aired in less-than-ideal time slots for American viewers. But the numbers don't lie.

"The initial results have been promising," Chang told Wall Street analysts. "Apple's tech-forward platform is already delivering early innovations—multi-view, data feeds, and onboard features—creating a more engaging viewing experience. Viewership increased through the first three races, and fan engagement is up."

Perhaps most exciting for the sport's future: the deal is attracting a whole new crowd. "We're attracting a younger and more female audience," Chang noted. "We're seeing expanded reach across the vast Apple ecosystem." The Miami race was a prime example, with nationwide marketing activations including Apple Store pit stops, Apple Maps integration, and original F1 programming over the race weekend.

For longtime fans worried about change, the transition has been seamless. "Any time you switch broadcast partners, you risk fan outlash—people not finding it or thinking it's not as good," Chang admitted. "But we haven't had any of that. The feedback has been positive. Consumers are loving how they interact with the product and the viewing experience."

With both Liberty Media and Apple clearly pleased two months into the deal, it looks like Formula 1's American adventure is just getting started.