The NFL and Netflix are taking their relationship to the next level. After partnering in 2024 for a three-year, $75 million-per-game deal to stream Christmas Day games, the two giants are now reportedly close to a new agreement that would bring the NFL Honors ceremony exclusively to Netflix in 2027.
According to Front Office Sports, the deal would make Netflix the sole broadcaster for the star-studded awards show, which has traditionally aired on NFL Network and the network hosting the Super Bowl—most recently NBC. But that's not all: rumors are swirling that Netflix could also pick up two additional regular-season games on top of its Christmas Day slate.
For fans, this marks another big step in Netflix's growing presence in live sports. The streaming platform has already dipped its toes into Major League Baseball, boxing, and MMA events. Now, it's doubling down on football.
For those unfamiliar, the NFL Honors ceremony takes place each year during Super Bowl week, handing out major awards like Most Valuable Player, Coach of the Year, and more. In 2026, actor Jon Hamm hosted the show in San Francisco, the Super Bowl host city. While the move to Netflix might not spark outrage—given the ceremony's relatively niche audience—it's part of a broader trend that has some fans frustrated.
With games now scattered across Netflix, Amazon Prime Video, and other streaming services, die-hard viewers are facing rising subscription costs to catch every snap. Even President Donald Trump weighed in, telling Sharyl Attkisson of Full Measure News, "The NFL is making a lot of money. They could make a little bit less."
Love it or hate it, the NFL's streaming strategy is only getting bolder—and Netflix is becoming a bigger player in the game.