Big changes are coming to the Red Bull Arena, and they're all about what's on your plate. Starting with the 2026/27 season, a new catering partner is stepping up to the plate: foodaffairs. Come July 1, 2026, this experienced crew will take over all the public kiosks in the stadium, promising a multi-year partnership that aims to transform the matchday experience.

So, what's behind the switch? It's simple—the fans spoke, and the club listened. After hearing your feedback loud and clear, the decision was made to shake things up and bring in a fresh approach. With foodaffairs, the goal is to gradually evolve the food and beverage options, making every trip to the stadium that much more enjoyable. Think of it as a strategic play to level up the game-day vibe.

What can you expect? According to Georg Hirsch-Stronstorff, Managing Director of foodaffairs and Eurest Österreich, this isn't just about slapping a new logo on the hot dog stand. "We're bringing our national and international experience in sports catering to the Red Bull Arena," he says. "Our aim is to elevate the stadium experience for fans to a new culinary level—through quality, a wider selection of food, faster service, and innovative concepts that go beyond the typical stadium offerings."

And they've got the credentials to back it up. foodaffairs has already made its mark at major venues like the Allianz Stadium and the Steffl Arena, as well as prestigious events like the Bregenz Festival and the Mörbisch Lake Festival. For the Red Bull Arena, they're drawing inspiration from both Austrian stadiums and international sporting events, so expect a menu that feels both familiar and fresh.

Hirsch-Stronstorff adds, "While our roots lie in premium catering, our acquisition of the kiosks at the Red Bull Arena underscores our versatility. foodaffairs is the ideal partner for all facets of event catering—from large public events to exclusive fine dining experiences. Our promise to the fans is that we will bring our high quality standards directly to the kiosks, ensuring the perfect stadium feeling."

So, get ready to cheer louder and eat better—the 2026/27 season is shaping up to be a game-changer, both on and off the pitch.