Netflix has been making headlines with its push into live sports broadcasting, and while it hasn't landed the Super Bowl just yet, the streaming giant has secured a true American classic: the Westminster Kennel Club Dog Show. Whether you consider a dog show a "sporting event" is up for debate, but if you do, Westminster ranks as one of the longest-running continuous sporting events in the U.S., right behind the Kentucky Derby and Kentucky Oaks. The tradition dates all the way back to 1887.

Starting in February 2027, Netflix will stream the 151st edition of the Westminster Kennel Club Dog Show live from New York City for the first time ever. The event runs from January 30 to February 2, 2027, with daytime breed competitions and agility events taking place at the Jacob K. Javits Convention Center, while the evening group judging and the highly anticipated Best in Show finale will be held at the iconic Madison Square Garden. For the first time, fans can also catch Best in Breed competitions live on Tudum, Netflix's dedicated companion platform, and the Masters Agility Championship will be taped for a later broadcast.

"Following the momentum of Westminster's historic 150th event earlier this year, we are thrilled to begin an exciting new chapter with Netflix as our media partner," said Dr. Donald Sturz, president of the Westminster Kennel Club. "Bringing the Westminster Dog Show to Netflix not only expands the reach of this iconic event, but also introduces the sport of dogs to new audiences around the world."

Netflix itself describes the Westminster Kennel Club Dog Show as "the Super Bowl, Met Gala, Olympics, and Broadway opening night of the dog world, all rolled into one." It's a fitting description for an event that was one of the first true tentpoles of cable television, having aired on USA Network from 1984 to 2016. Now, with a new home on Netflix, the world's most prestigious dog show is poised to reach an even bigger global audience—making it the perfect time to gear up in style for the big event.