The NFL is set to make history in 2026 with a groundbreaking season opener, and Netflix is ready to stream every moment. The streaming giant will exclusively broadcast the Week 1 matchup between the San Francisco 49ers and Los Angeles Rams, marking the first NFL regular-season game ever played in Australia. Kickoff is scheduled for Thursday, September 10, at 8:35 p.m. ET at the iconic Melbourne Cricket Ground.
This isn't just any season opener—it's a global event. The 49ers and Rams, division rivals with a storied history, will take the field in a game that signals the NFL's expanding international footprint. For fans, it's a chance to see two powerhouse teams clash in a setting that's never hosted regular-season NFL action before.
Netflix's involvement is another major milestone in the evolving world of sports broadcasting. After airing Christmas Day games over the past two seasons and planning another doubleheader this year, the streaming giant is cementing its role in live sports. This shift away from traditional networks like NBC and ESPN reflects a broader trend—Amazon Prime Video, YouTube TV, and now Netflix are becoming key players in how fans watch the game. The NFL is clearly betting on streaming to reach a global audience, especially as viewing habits change.
However, not everyone is thrilled about the logistics. 49ers head coach Kyle Shanahan has expressed concerns about opening the season with a massive international trip. The travel demands, time zone adjustments, and unusual preparation schedule pose unique challenges for a Week 1 game. It's a valid point—teams rarely face such hurdles at the start of the season, and the jet lag alone could impact performance.
For fans in local markets, the game will still be available on over-the-air television. But for everyone else, a Netflix subscription will be the only way to watch. That's a significant shift for one of the NFL's premier regular-season broadcasts, underscoring how streaming is reshaping the sports landscape.
Whether you're a die-hard fan or just love the spectacle of sports history, this game is a must-watch. The NFL opening its season in Australia is historic, and Netflix streaming it exclusively makes it even bigger. It's not just a football game—it's a glimpse into the future of how we'll experience live sports.