The NBA has been the center of a ratings debate all season, but the playoffs have silenced the critics in a big way. The league is absolutely dominating the sports television landscape right now, and the numbers prove it.
During the week of May 4-10, the NBA swept the entire Top 10 of the most-watched sports telecasts in the U.S., according to Nielsen ratings shared by Yahoo's Shlomo Sprung. Leading the charge was Game 4 of the Spurs-Timberwolves Western Conference semifinals, which drew an impressive 6.59 million viewers on NBC. This marks a significant ratings boost across all NBA partners, including NBC, ESPN, and Amazon, with strong numbers on cable and streaming platforms too.
What's even more remarkable is that the NBA postseason claimed the Top 12 spots overall. The Cavaliers-Pistons series rounded out that elite group at positions 11 and 12. The first non-NBA event to crack the list was the final round of the Truist Championship on the PGA Tour, which drew 3.38 million viewers on CBS—a distant second to the NBA's playoff dominance.
One of the most telling stats from the week: the WNBA's Wings-Fever game on ABC pulled in 2.49 million viewers, outperforming every NHL playoff game during the same period. The top hockey matchup, Flyers-Hurricanes in the conference semifinals, managed just 2.3 million viewers. The NHL still had a strong showing overall, claiming eight of the Top 25 spots, but the NBA's grip on the top tier is undeniable.
For fans who have heard the constant chatter about declining NBA interest, this week's data is a definitive rebuttal. The league isn't just holding its own—it's thriving. With increased primetime network exposure and solid regular-season momentum, the NBA is proving that its star power and playoff drama are as compelling as ever. Whether you're rocking your favorite team's jersey or tuning in from the couch, the message is clear: basketball is the king of May.
