MIAMI — The checkered flag may have just waved on one of the most successful sports films in recent memory, but the race isn't over yet. Apple's Senior Vice President of Services, Eddy Cue, has confirmed that a sequel to Brad Pitt's blockbuster Formula One movie is not just a possibility—it's expected. Speaking at the Miami Grand Prix, Cue told Reuters, "I hope and expect there will be one."

The original Apple Original Films production, which carried a hefty $200 million price tag, roared past expectations with a global box office haul of $634 million, according to IMDb. That kind of performance on and off the track makes a follow-up almost inevitable, and for motorsport fans, that's a thrilling prospect.

But Apple's ambitions don't stop at the silver screen. This season, Apple TV+ took over as the exclusive U.S. broadcaster for Formula One, replacing Walt Disney's ESPN. With live coverage of all 24 rounds, the tech giant is now a major player in bringing the high-octane sport to American audiences. Cue expressed enthusiasm about the reception so far and made it clear that Apple is in it for the long haul.

"The sport doesn't get licensed on a global basis," Cue noted. "Do I hope that we are able to grow into other areas and markets? Yeah, I do." He emphasized that starting in the U.S.—a massive market for Apple—is the right strategy. "The easiest way for us to continue to grow is to make sure we make this a huge success. And then of course it would be great to expand it."

For fans of racing gear and lifestyle, this expansion could mean even more access to the sport's iconic moments, teams, and drivers—and possibly more opportunities for exclusive branded merchandise down the line.

Adding to the excitement, Cue revealed that Apple's new CEO, John Ternus, who succeeded Tim Cook, is a genuine motorsport enthusiast. "John actually drives a Porsche and does amateur racing," Cue shared. "He would actually be here this weekend but he's at Laguna Seca. So rest assured, if anything, he's going to be at more races even than Tim. He's a huge, huge fan of F1 and a huge supporter."

With a leader who lives and breathes racing, Apple's commitment to Formula One looks set to accelerate. "When we do something, we don't do things halfway," Cue added. "The things that we do, we go all in."

Whether you're a die-hard F1 fan or just love the style and speed of the sport, one thing is clear: the partnership between Apple and Formula One is only just getting started.