The Phoenix area is about to become an even bigger hub for high-octane sports entertainment. Thanks to a new three-year partnership announced on May 12, fans can expect a surge of major events, including UFC, WWE, boxing, and Professional Bull Riders (PBR) rodeo, landing in the Valley.

TKO Group Holdings—the powerhouse behind UFC, WWE, PBR, and Zuffa Boxing—has teamed up with the Arizona Sports & Events Alliance for a seven-event deal spanning three years. This collaboration promises to bring some of the most thrilling live sports spectacles to Arizona, building on the region's reputation as a top destination for combat sports and rodeo.

“We’re excited to build this long-term partnership with the Arizona Sports & Events Alliance to bring some of our biggest events to the state,” said Peter Dropick, TKO executive vice president, in a statement. “We look forward to creating unforgettable moments for fans across the region over the next three years.”

From the roar of the crowd at a UFC fight to the drama of WWE and the grit of professional bull riding, the Phoenix area is gearing up for a packed calendar of premier events. Whether you're a die-hard MMA fan or a rodeo enthusiast, this partnership means more action, more excitement, and more chances to gear up in style. Stay tuned for event announcements—and make sure your wardrobe is ready for the arena.