The hype was real, and the sales prove it. Dallas Mavericks rookie sensation Cooper Flagg has officially arrived as a global merchandise phenomenon, finishing among the NBA's top ten in jersey sales for the 2025-26 regular season.

Announced by the league on Monday, Flagg secured the ninth spot on the prestigious list, a remarkable feat for a first-year player. He finds himself in elite company, standing as one of only six players aged 25 or under on the leaderboard alongside established young stars like Victor Wembanyama and Anthony Edwards.

Flagg's marketability is matched by his on-court electricity. He also ranked ninth on the NBA's most-watched highlights leaderboard, amassing a staggering 963 million views across social media platforms. This dual achievement makes him the sole rookie to appear on both lists, underscoring his immediate impact as both a player and a personality.

His historic rookie campaign provided plenty of reasons for fans to invest in his jersey. Flagg averaged 21 points, 6.7 rebounds, and 4.5 assists, leading all first-year players in scoring. The 19-year-old phenom saved his best for last, erupting for a 50-point game in early April, followed by a 45-point masterpiece. This incredible back-to-back performance placed him alongside Hall of Famer Allen Iverson as the only rookies since the NBA-ABA merger to achieve such a feat.

Drafted first overall out of Duke with sky-high expectations, Cooper Flagg didn't just meet them—he soared past them. By blending historic scoring outbursts with viral highlights, he has rapidly become a cornerstone for the Mavericks and a must-have name on the backs of fans everywhere, cementing his status as the league's next major superstar.