The 2026 season has gotten off to a strong start for Landon Huffman. He’s scored multiple weekly racing series wins, and now has landed a notable sponsor for the next handful of races with the zMAX CARS Tour as he searches for his first Tour win of the year.
Texas Roadhouse and Landon Huffman, the two-time and reigning Most Popular Driver of the CARS Tour Late Model Stock Cars, will partner together for the next six CARS Tour races, beginning this weekend at Caraway Speedway in Sophia, North Carolina.
“I’ve grown up eating at Texas Roadhouse with my family,” said Huffman. “It’s a couple times a month staple for the wife and I, and to now be representing the brand is one of the coolest moments of my racing career to this point.
“Not only is this a huge deal for me with a new partner, but an existing partner in High Rock Vodka as well. This will be my 4th full season working with Sugarlands Distilling Company and to finally bring them into the CARS Tour regularly, tied with an awesome brand in Texas Roadhouse is a huge win.”
While everything has been firing on all cylinders for Huffman just about everywhere (Huffman recently scored victories in weekly racing action at Wake County Speedway and Tri-County Speedway), he’s hoping that he and his Carroll Speedshop team can get their CARS Tour program to victory lane soon. Huffman finished 17th in Nashville in his debut with Texas Roadhouse following a late-race spin. He was running in the top 10 all evening up until that point.
Huffman will kick off the extension of his partnership with Texas Roadhouse at Sophia, North Carolina's Caraway Speedway this weekend. Huffman was in contention for the win at this track one year ago when a crash between the two leaders caught Huffman's car. He was running third at the time. Caraway might be exactly what Huffman needs to put himself back in CARS Tour victory lane for the first time since the Old North State Nationals of 2023.
In addition to this weekend's race at Caraway, Texas Roadhouse will be the primary sponsor of Huffman's Carroll Speedshop No. 57 at Ace Speedway on May 9, Langley Speedway on May 30, Dominion Raceway on June 13, North Wilkesboro Speedway on July 17, and at Hickory Motor Speedway on August 8 at the Throwback Classic. That race will feature a special Texas Roadhouse throwback design on Huffman’s car as well.
“We are excited to bring our partnership with Landon Huffman to the zMAX CARS Tour," said a Texas Roadhouse spokesperson. "With strong community‑driven roots, it’s a natural fit as we team up to create meaningful connections with racing fans and the communities we proudly serve.”
As part of that initiative, Huffman and his race car will make an appearance at the Texas Roadhouse location closest to each of these six race tracks, beginning this Thursday night from 5 p.m. to 7 p.m. at the High Point, North Carolina location. Fans are encouraged to head out to Texas Roadhouse, meet Huffman, and grab a “Dale Yeah” drink featuring High Rock Vodka (now available at all Texas Roadhouse locations nationwide) before heading to the track on Saturday to cheer on the Texas Roadhouse/High Rock Vodka No. 57.
“We’ve always had a deep passion for racing and a real appreciation for how important sponsorship is to drivers,” said Patrick Sullivan, Chief Commercial Officer for Sugarlands Shine Distilling Company. “Supporting Landon has been an incredible experience for High Rock Vodka—not just from a brand standpoint, but because we’ve had a front-row seat to watch him pursue his dream of one day racing at NASCAR’s highest level.”
“I like to eat. I like to drink. This is the perfect fit for my personal brand and I can’t wait to be a part of engaging the community and bringing people together through racing, good food, and good drinks!”
For more information on Landon Huffman, fans are encouraged to follow him on his social platforms at X (@LandonHuffman), Facebook (Landon Huffman Racing), Instagram (LandonHuffman), and on YouTube (@LandonHuffmanRacing). Fans can also watch Landon Huffman and the Texas Roadhouse car compete for zMAX CARS Tour wins live on FloRacing.