The New York Knicks are back in the Eastern Conference finals for the second straight season—a feat they hadn't achieved since 2000. And it's not just the fans who are winning; Madison Square Garden Sports, the parent company of both the Knicks and the NHL's Rangers, is looking at a massive payday.

So far, the Knicks have hosted five playoff home games, generating nearly $50 million in gross revenue before the NBA takes its cut from ticket sales. But the real windfall could be just around the corner. As heavy favorites to advance past the winner of the Detroit Pistons–Cleveland Cavaliers series (currently led 3-2 by the Cavs), the Knicks are likely looking at at least five more home games. If they reach the NBA Finals and host two games at Madison Square Garden, total playoff revenue could soar to an eye-popping $140 million.

For a team that has rekindled the energy of its 1990s glory days, this playoff run is more than just a story of on-court success—it's a reminder of the immense financial power of deep postseason basketball in the world's most famous arena.