Jeremiyah Love just signed a $53.9 million rookie contract with the Arizona Cardinals—and he doesn't plan on spending a dime of it.

The former Notre Dame star, selected third overall in the 2026 NFL Draft, inked a four-year, fully guaranteed deal worth $53.9 million, including a $35 million signing bonus. That puts him at an average of $13.3 million per year and makes him the seventh-highest-paid running back in the league. But for Love, the numbers are just numbers.

"That amount of money would change anybody's life," Love said in a team press release. "For me, it doesn't change my mindset. I'm only getting that much because I was the third pick in the draft. I still haven't done anything. I'm ready to earn what I have been given."

So what's a 22-year-old millionaire planning to do with his newfound fortune? Park it. Love told Larry Brown Sports that he intends to stash his entire contract away, aiming to build generational wealth for his family. And he can afford to do that because he's already been living comfortably thanks to Name, Image, and Likeness (NIL) deals.

During his three seasons at Notre Dame (2023–2025), Love secured lucrative partnerships with Samsung, Celsius, New Balance, and Icy Hot. According to On3, he ranked among the top 10 athletes in the On3 NIL 100, with a valuation of $599,000. That kind of financial cushion gives him the freedom to think long-term.

"I live in the era of NIL, so I've been pretty, pretty well off already," Love explained during a press conference. "I really don't need to touch that money, as of right now, so I most definitely will not. I'll make sure to put that money away for my grandkids, my kids, and stuff like that, so they can have a better life financially than I did growing up. That's the plan. Plans change sometimes, but that's the plan."

For a player who just became one of the highest-paid running backs in the NFL, Love's approach is refreshingly grounded. It's a reminder that smart financial habits—and a little help from NIL—can set up today's athletes for a lifetime of success. Whether you're hitting the field or hitting the gym, it's all about playing the long game.