Jake Paul's MVP wants to disrupt MMA — starting with Rousey vs. Carano on Netflix

2 min read
Jake Paul's MVP wants to disrupt MMA — starting with Rousey vs. Carano on Netflix

Jake Paul's MVP wants to disrupt MMA — starting with Rousey vs. Carano on Netflix

How Saturday's card performs on Netflix could help determine whether fans around the world will be witnessing combat sports' newest $1 billion brand.

Jake Paul's MVP wants to disrupt MMA — starting with Rousey vs. Carano on Netflix

How Saturday's card performs on Netflix could help determine whether fans around the world will be witnessing combat sports' newest $1 billion brand.

Jake Paul's Most Valuable Promotions (MVP) is setting its sights on a major disruption of the MMA world—and it all starts this Saturday on Netflix. The streaming giant will broadcast its first-ever MMA event, headlined by a historic matchup between Ronda Rousey and Gina Carano. This isn't just another fight night; it's a potential turning point for combat sports.

Saturday's card from Los Angeles' Intuit Dome is stacked. Beyond the Rousey-Carano main event, fans will see Francis Ngannou take on Philipe Lins, and Nate Diaz face Mike Perry. For MVP, this is a high-stakes debut in the MMA space. The event's performance on Netflix could determine whether the promotion becomes combat sports' next billion-dollar brand.

MVP is no stranger to massive events. The promotion, founded by Jake Paul and Nakisa Bidarian in 2021, has already produced three of Netflix's five boxing events—including the 2024 Jake Paul-Mike Tyson fight, which was hailed as the most streamed sporting event ever. Now, they're bringing that same formula to MMA.

While MVP has built a strong women's boxing division featuring champions like Amanda Serrano, Katie Taylor, and Holly Holm, the company's ambitions go far beyond the ring. Bidarian told Yahoo Sports that MVP plans to build a full roster of signed MMA fighters over the next year, with a structured event schedule. For the first time, the company will also seek outside investment to fuel its growth.

"In the next 12 months, we'll raise capital for the first time and really accelerate our growth plans across boxing and MMA," Bidarian said, aiming for just one funding round. "We know exactly the type of investors that we want, targeting a much broader audience than hardcore combat sports. If you're fishing in a lake, we want to be fishing in an ocean."

With the combat sports calendar clearing for Saturday's broadcast, all eyes are on how this event performs. For MVP, it's not just about one night of fights—it's about building a new era for MMA, one stream at a time.

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