IndyCar and the Indianapolis Motor Speedway are shifting into high gear with a major new partnership. Sam's Club, the leading membership retail club, has been named the "Official and Exclusive Warehouse Club Retail Store" for the NTT IndyCar Series, Indianapolis Motor Speedway, and the iconic Indianapolis 500 presented by Gainbridge. This announcement, made on May 4, marks another significant step in the series' growing sponsorship momentum.
As part of the deal, Sam's Club will take center stage at the Indy 500 Fan Midway, transforming it into the "Sam's Club Fan Midway." Fans can expect a premium retail experience packed with interactive elements, giveaways, and plenty of high-octane excitement. But the partnership doesn't stop there—Sam's Club will also serve as the primary sponsor for the No. 27 Sam's Club Honda, driven by Kyle Kirkwood, starting this Month of May and continuing beyond. Andretti Global first announced that collaboration on April 23.
Both organizations see this as a natural fit. Sam's Club is pioneering the future of retail by creating seamless, connected experiences—whether in-club or online—and IndyCar provides the perfect high-energy platform to showcase that innovation. This sponsorship also aligns with Sam's Club's Member Access Platform (MAP), which is redefining retail media by connecting brands with both members and non-members through integrated physical, digital, and media touchpoints.
"Sam's Club's continued involvement with the NTT IndyCar Series, including their expanded presence with IMS and the Indy 500, is an exciting opportunity for our fans," said IndyCar and IMS President J. Douglas Boles. "Sam's Club is all about engaging with fans in meaningful ways, and there's no better platform than IndyCar."
For fans, this means more ways to get closer to the action—whether through exclusive retail experiences at the track or the thrill of watching Kirkwood tear up the asphalt in the Sam's Club Honda. Gear up for a season where speed meets savings, and the checkered flag is just the start of the excitement.