New Balance executive Chris Davis: I’d say the same thing with women’s basketball. Cameron Brink headlines our WNBA roster. But we have a number of NIL athletes, Sienna Betts at UCLA, Aaliyah Crump at Texas and Haylen Ayers in high school, some of the best rising prospects in women’s basketball. So every sport really has a multilayered approach.

This article originally appeared on Hoops Hype: I’d say the same thing with women’s basketball. …