How will the liberal Masai Ujiri handle leading the ultraconservative Dallas Mavericks?

3 min read
How will the liberal Masai Ujiri handle leading the ultraconservative Dallas Mavericks?

How will the liberal Masai Ujiri handle leading the ultraconservative Dallas Mavericks?

The man who shaped the Raptors’ NBA title has moved to Texas. But his ideals may clash with his new team’s ownership

How will the liberal Masai Ujiri handle leading the ultraconservative Dallas Mavericks?

The man who shaped the Raptors’ NBA title has moved to Texas. But his ideals may clash with his new team’s ownership

When Masai Ujiri was introduced as the Dallas Mavericks' new president of basketball operations and alternate governor last week, he called it "a match made in heaven." The man who built the Toronto Raptors into NBA champions is now tasked with a similar transformation in Texas—but this time, the challenge comes with a unique twist.

Ujiri, who became the first African to run a major U.S. sports franchise when he took over as Denver Nuggets general manager in 2010, has a résumé that speaks for itself. After winning Executive of the Year in 2013, he moved to Toronto and inherited a Raptors team that was the NBA's only franchise outside the United States—one that hadn't won a championship since 1993. Ujiri didn't just build a winner; he changed the culture of Canadian sports. Through smart draft picks and a bold trade that sent franchise cornerstone DeMar DeRozan for Kawhi Leonard in 2018, the Raptors hoisted the Larry O'Brien Trophy less than a year later.

Now, Mavericks fans are hoping Ujiri can work similar magic in Dallas. The team is still healing from the fallout of trading superstar Luka Dončić to the Los Angeles Lakers 15 months ago—one of the most unpopular deals in NBA history. Though they landed the No. 1 pick in the 2025 draft and selected Rookie of the Year Cooper Flagg, the Mavericks fell well short of the playoffs this season.

"There's a healing process," Ujiri acknowledged, addressing the grief still lingering in the post-Dončić era. "Luka is a future Hall of Famer, and that's the past. In Africa, we say when kings go, kings come. The king went, and we have a little prince here that we're going to turn into a king."

Few talent evaluators are better suited to surround Flagg with the right pieces. With the ninth, 30th, and 48th picks in this year's draft, Ujiri has the chance to find the next OG Anunoby or Pascal Siakam—players who helped the Raptors reach the mountaintop. For a franchise looking to rebuild its identity, Ujiri's eye for international talent and knack for developing young stars could be exactly what the Mavericks need to turn the page.

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