Image source, ReutersImage caption, Prashant Veer, 20, is one of the breakthrough players in this year's IPL
The motto engraved on the Indian Premier League (IPL) trophy neatly captures its wider impact.
Beyond transforming the sport's economics and global appeal, the tournament has become the most significant pathway for emerging cricketers in India. Each season, it throws up new uncapped players, many of whom go on to represent the national team.
The ongoing iteration is no different. Among the breakout names are Kartik Sharma and Prashant Veer, two youngsters with minimal first-class experience who were both signed for £1.15m, making them the most expensive uncapped players in the league's history.
Kartik's journey began in a small village in Rajasthan. His father, a local cricketer who ran a modest business, was determined his son would achieve what he could not.
"Kartik is from a poor family. His father used to run a small private job in a school, but when Kartik started playing, he left his job and used to bring him to the ground and train with him all day," his early coach Shatrughan Tiwari says.
Despite limited means, Kartik stood out early. His coaches deliberately shaped his game around a distinct strength.
"Kartik had a rare ability to hit sixes from the very start, so we decided instead of the usual approach, we will make him a hard-hitter and a bottom-handed player," Shatrughan said. "We wanted him to become a player who goes out and hits it big." .
The 19-year-old delivered on that promise, building a reputation as a powerful hitter in domestic cricket and attracting the attention of IPL scouts.
"In a trial match for RCB, he hit 18 sixes, some of which hit the roof of Chinnaswamy Stadium. He did similar in CSK trials as well, which is why there was a bidding war for him at the auction," Shatrughan adds.
Prashant Veer's journey follows a similarly difficult path. Growing up in Uttar Pradesh (UP), his father worked as a village teacher and struggled to fund his cricketing ambitions. His coach, Rajiv Goyal, stepped in to support him.
Prashant's breakthrough came in the UP T20 League, a state-level competition that has increasingly become a scouting ground for IPL franchises.
"In the UPT20 League, he performed really well. I think that is where people started talking about him. These leagues have played a big role. They help players come forward and get noticed," Goyal says.
"Scouts now go everywhere, to leagues and domestic cricket, so it is always in the mind of the player that someone is watching."
Traditionally, players would progress through age-group cricket and the Ranji Trophy before gaining recognition. The IPL has accelerated that pathway - both in terms of exposure and financial reward.
"What baseball, basketball and boxing were for an African-American living in America - it offered him a ladder to come up the social hierarchy, financial hierarchy - the same thing is what cricket is doing for India. It gives them a reason to dream," says Bijou George, head of talent scouting at Kolkata Knight Riders.
"People grow up on stories of Hardik Pandya living off biscuits and now flaunting an expensive watch. So everybody aspires to be Hardik Pandya, Sanju Samson and Ishan Kishan. People with that fire in their belly, knowing that this is probably the only option for me, they are ready to give it a go."
The IPL's influence has also led to the rise of multiple state-run T20 leagues across India, further widening the talent pool.
"Right now, there are 18 state leagues going on, with a minimum of six teams per league. Six teams, 15 players, just imagine the pool," George says.
"In most of the state associations, sadly, the selections are not that transparent. So you see players who have not been in the state team coming up and doing very well for their respective franchises. That is why the state franchise tournaments are very important and help us identify talent."