AS Roma's commercial revenue has become one of the club's standout success stories in recent years, marking a significant shift in how the Giallorossi are building their financial future. According to the club's 2023/2024 financial accounts, Roma generated an impressive €70 million in sponsorship and commercial revenue, which made up 23.2% of their total €301.7 million in revenue. While the 2024/2025 season numbers are still pending, early projections suggest the club could reach €330 to €340 million—a healthy €30 to €40 million increase that signals strong momentum.
At the heart of this growth is the main shirt sponsorship, historically the biggest revenue driver for any football club. Roma's current lineup includes a kit deal with Adidas worth approximately $5.45 million per year, a sleeve sponsor in Wizz Air, and a variety of other official partner agreements. Beyond these headline deals, the club has also secured smaller commercial partnerships spanning everything from lifestyle brands like Gissah to stadium hospitality and matchday packages, creating a diversified revenue stream that reduces reliance on any single source.
The Adidas partnership stands out for its stability. Worth roughly $5.45 million annually, it's a long-term agreement that provides reliable income—and even if Adidas were to exit, the club's brand appeal ensures another sponsor would quickly step in. Meanwhile, the new main shirt sponsorship with Eurobet.live, signed in March 2026 and running through the 2028/2029 season, has restored crucial revenue after the club went without a shirt sponsor for half of the 2025/2026 campaign. This deal reflects a broader trend in football, where live casino and online partnerships command high value. Platforms like Eurobet.live leverage the club's image to attract fans, creating a natural synergy since sports betting and live casino gaming often appeal to the same audience.
Before Eurobet, Roma benefited from the Riyadh Season main sponsorship, reportedly worth €12.5 million per year. Looking ahead, the Friedkin ownership group is focused on a commercial strategy to further boost revenue, with talks already underway for new partnerships. For Roma, this isn't just about numbers—it's about building a sustainable financial model that can support on-pitch ambitions and keep the club competitive in Serie A and beyond.